Madame Tussaud Takes on Master Chief Print E-mail
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Written by Christophor "SuperGuido" Rick   
Sunday, 09 September 2007

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The massive marketing wheels began churning  some time ago. This is but the culmination of a well planned product launch as well as a tribute to an icon of gaming culture. Sony should be taking some notes.

For the first time in the studio's 250-year existence, it has a video game character. Namely, Master Chief from the wildly popular Halo series.The impressively life-sized figure of Halo's Master Chief was revealed to the world by song-writer and bass player Pete Wentz of 2007 Teen Choice Award Winner and Grammy nominated band Fall Out Boy at an official unveiling ceremony Saturday afternoon.


The figure was created at the Madame Tussauds Studios in London specifically for the Las Vegas attraction. Master Chief stands at an impressive 7'2" tall, with an approximate finished weight of 275 lbs. A total of 10 studio artists worked on the massive figure, dedicating an estimated 892 man-hours for the finalization of the stoic soldier. Total man-hours included 687 hours for sculpting, 168 hours for molding, and 37 hours for painting. Materials included over 1,000 pounds of clay.    

"Master Chief is the first computer gaming personality immortalized by Madame Tussauds in our 250 year history -- recognizing the 'celebrity' of the Halo series that we had to capture", commented Adrian Jones, General Manager for Madame Tussauds Las Vegas.    

Visitors to Madame Tussauds Las Vegas will have the opportunity to see the massive figure up close and personal before the most anticipated game release of 2007 -- Halo 3, scheduled for September 25, 2007. Master Chief will be stationed at the attraction's front entrance area -- providing guests with a "disarming" greeting at the door. With its towering presence, this newest attraction at Madame Tussauds Las Vegas is sure to bring out the most devoted fan base -- Halo Nation, for a personal look and photo with their iconic hero. As is Madame Tussauds standard operating procedure, guests will be able to interact with the figure for photos and a close-up look at the artistic details that bring this digital game world hero to life.

In addition to getting their picture taken with the legendary Master Chief at Madame Tussauds, Halo 3 fans will have the opportunity to purchase an array of Halo licensed products, at the Madame Tussauds Las Vegas location in addition to other gaming, specialty, and traditional retailers courtesy of Microsoft's exclusive Halo 3 licensing agent 20th Century Fox Licensing & Merchandising.    

In Halo 3, people everywhere can take on the role of Master Chief and experience Master Chief's greatest battle launching an epic mission to stop the Covenant, destroy the impending Flood threat and ultimately save mankind. Halo 3 will be available worldwide starting Sept. 25th and in Japan on Sept. 27th, only on Xbox 360.    

In November 2004, the world's view of video games changed forever with the release of Halo 2 which generated a record-setting $125 million (U.S.) in sales within the first 24 hours. Three years later, it remains the most-played game on Microsoft's Xbox LIVE, with nearly 1 billion hours of online gaming logged to date.

Hey Gamerz Nation Vegas, get a photo and send it to us! 

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