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The Evolution of the Bungie/Microsoft Relationship Print E-mail
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Written by Thomas "CigDangle" Balistreri   
Friday, 05 October 2007

[News] [X360]

Apparently, the rumors were correct.

According to a press release, Microsoft announced plans for Bungie to "embark on a path to become an independent company".  The release went on to say that Microsoft will keep an interest in Bungie, and that Bungie will continue to produce Halo games for Microsoft.  The idea is that Bungie will be able to branch out, and develop other games for other companies, while still producing the cash cow titles for the MS Boys.

Speaking of "cash cow", its no wonder Microsoft made sure that Bungie, even in their new edition continues to produce Halo games exclusively for Microsoft.  The game made $300 million in global sales in its first week.

“Our collaboration with Bungie has resulted in ‘Halo’ becoming an enduring mainstream hit.  While we are supporting Bungie’s desire to return to its independent roots, we will continue to invest in our ‘Halo’ entertainment property with Bungie and other partners, such as Peter Jackson, on a new interactive series set in the ‘Halo’ universe. We look forward to great success with Bungie as our long-term relationship continues to evolve through ‘Halo’-related titles and new IP created by Bungie," according to the corporate vice president of Microsoft Game Studios, Shane Kim.

The Bungie camp had the studio head, Harold Ryan, speak on their behalf.  “This exciting evolution of our relationship with Microsoft will enable us to expand both creatively and organizationally in our mission to create world-class games.  We will continue to develop with our primary focus on Microsoft’s platforms; we greatly value our mutually prosperous relationship with our publisher, Microsoft Game Studios, and we look forward to continuing that affiliation through ‘Halo’ and beyond.”

I wasn't too sure about the rumors, but apparently they were true.  Amazing, since I didn't think Microsoft would let them go.  By the same token, Bungie will be held more accountable, and this will most likely prove to be more profitable for Microsoft in the long term.

 

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Last Updated ( Friday, 05 October 2007 )

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