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Ubisoft Expands Beyond Games Print E-mail
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Written by Christophor "SuperGuido" Rick   
Wednesday, 20 December 2006



Ubisoft recently created UBI|art|. UBI|art| is a new brand of products based on Ubisoft video games. T-shirts, figurines, stuffed animals, books, posters and more to satisfy gamer demand for items based on our favorite games.

There isn't much in the store as of yet but it will get there. They seem to have based the launch of the store solely on Raving Rabbids.

The talented artists from Ubisoft studios are behind the creation of UBI|art|, bringing into the spotlight their creative endeavors in media beyond video game development. The artwork created during the game development process is the source of inspiration for the UBI|art| products. The artwork is then reworked and adapted to different media such as paper, in the form of posters, lithographs or books or adapting a game character into a 3D figurine in resin or vinyl. The quality of these creations is assured by the talents from Ubisoft’s worldwide studios.

A website showcasing the first UBI|art| creations, based on Rayman Raving Rabbids is now live. The Rabbids, who have already incited a cult following on the internet, are shown in playful mini-figurines with accessories, statuettes, colorful T-shirts and stuffed animals. Other product ranges such as stationary, calendar or posters will soon be added. In 2007, other Ubisoft brands will join the Rabbids on ubi-art.com.

So check out UbiArt.

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