22nd January, 2013
It seems that Rovio boys are willing to exploit their famous "Angry Birds" in every way possible. And if they believe that they no longer need anything else, let me tell you are very wrong: there is still "Angry Birds: The Movie”.
A franchise millionaire:
When Rovio Mobile launched the now famous game "Angry Birds" in December 2009 did not imagine that was awakening monster generator money. Neither environmental anyone imagined, since their first releases for the iOS operating system were completely free. But three years later, even when the amount to be paid to download them, have become a sort of addiction to users. Its fame has spread among gamers, users of tablets and smartphones, users of Facebook. Even a reference is popular in movies and TV series.
The constants editions of their games, added extensions thereof, generated a true saga where these "Angry Birds" are the protagonists. Thus we have the "Angry Birds Seasons", in which the levels are related to holidays like Christmas and Valentine's Day, the special "Angry Birds Rio" that was part of the advertising campaign that we had animated misadventures of Blue, a blue macaw, a high definition edition exclusively for the Google Chrome browser, the futuristic "Angry Birds Space", which runs off the planet, and its special version of "Angry Birds Star Wars".
Not surprisingly, all this expansion generated all merchandising franchise that simply exploded in a way that has few precedents, plush toys, key chains, clothing, board games, card games and even actual size, i.e. stuffed birds that are thrown against green pigs placed on shelves by a catapult (slingshot or slingshot).
The 3D film:
Recently, for the third anniversary of the launch of "Angry Birds", Rovio Entertainment announced that John Cohen, producer of the movie "Despicable Me", has signed on to produce the animated film 3D graphics computer. It has also been involved in the project's former president Marvel Studios, David Maisel, who has the experience of being the executive producer of "Iron Man" and will now fulfill that role.
In its first foray into the big screen, Rovio has decided to follow the example of Marvel Studios, producing and financing the film outside your company while maintaining complete creative control. Even has risked throwing a probable release date: summer of 2016.
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